Players of the rapidly growing sport of pickleball have a new option to reserve court time and purchase gear.
Walmart is partnering with racquet sports booking platform Break the Love to offer 125,000 comped reservations for Walmart customers and associates. This new collaboration will allow shoppers and employees to book playtime at pickleball venues across the country for free.
In addition, Walmart and Break the Love are now offering a seamless, curated shopping experience, including name-brand pickleball merchandise, directly from Walmart.
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 