Beauty is increasingly seen as the key category for retailers to dive into and opening specialist multi-brand beauty stores is the most obvious example of this at present, both for existing multi-brand retailers and those previously known for their own-label offer. The latest to take a deep dive is H&M with its first ever global flagships for H&M Beauty.
The fashion retail giant said the first locations will invite customers “to a brand-new and upgraded in-store experience” and that they’ll carry “a wide selection of H&M beauty products, Scandinavian and world-leading beauty brands, as well as exclusive ranges including the globally renowned makeup brand Huda Beauty”.
It added that it has “worked actively during the past few years to build its own beauty organisation and these flagship stores aim to sharpen its offer, meet customer demand, and create an elevated physical store experience”.
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 