Skincare manufacturer Clinique is expanding into the virtual world, rolling out a new digital retail concept, The Clinique Lab.
Available via desktop or mobile, the storefront is modeled after a department store beauty counter and allows users to design a virtual avatar, discover, interact, play, learn, and shop across six virtual environments. Lab visitors can also talk with virtual beauty consultants and get information on product ingredients.
The company partnered with Web3 solution provider, Journee, to spearhead the effort.
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