With this new method of data collection and analysis, DGMN can evaluate the business impact of Meta marketing investments on a specific brand and provide measurable data such as return on ad spend, according to the press release.
The DGMN team also offers its brand partners end-to-end campaign support and creative services in addition to attributable store sales analytics, Charlene Charles, head of DG Media Network Operations, said in the announcement.
The new feature gives advertisers access to over 90 million customer profiles on Meta’s platforms through placements including Facebook and Instagram news feeds, stories and reels. Tests show DGMN can reach customers across 1,400 derived attributes, Dollar General said.
Source: Grocery Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 