Banana Republic wants to become a player in the home category.
It has launched BR Home with bedding, rugs, pillows and decor.
The BR Home collection, which is available starting Tuesday online and in 15 stores in the U.S., retails from $40 for washed cotton pillowcase sets to $7,550 for luxurious, handmade rugs woven in the Atlas Mountains in Morocco. There will be a dedicated space for BR Home within each of the 15 stores.
Source: WWD
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