Petco has teamed up with Freshpet to offer subscription delivery of fresh dog food as consumer interest in direct-to-doorstep pet meal plans increases.
The fresh and frozen pet food category is expected to grow 3X to 4X in the next four years, reaching up to $6 billion, according to Nielson IQ. Available exclusively on Petco.com, Freshpet Custom Meals are crafted by veterinary nutritionists using natural chicken, beef, salmon or eggs, real fruits and vegetables and never any powdered meat meals or preservatives. Each meal is steam-cooked to retain its nutrients and is kept refrigerated until it reaches owners’ homes.
“This exclusive, customized, home-delivered product is a breakthrough in the way pet parents can provide their pets with the very best nutrition,” said Amy College, Chief Merchandising Officer at Petco in a statement. “We’re thrilled to partner with Freshpet, the leader in fresh pet food, to bring Freshpet Custom Meals to life through our differentiated, seamless omnichannel ecosystem, as part of our ongoing commitment to pets’ high-quality nutrition and complete health and wellness.”
Source: Retail TouchPoints
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