One in five Americans visit a Panera bakery-cafe every quarter—that’s over 66 million Americans dining in or taking away at more than 2,100 Panera locations across the country. The fast-casual restaurant chain known for its soups, sandwiches, salads, and freshly baked pastries has gained an immense following for its MyPanera loyalty program, which now boasts more than 52 million members, each with access to personalized rewards.
I’m thrilled to announce that Panera is taking MyPanera to a whole new level with Amazon One’s newly launched loyalty linking capability. Amazon One, our palm recognition service that lets customers enter, identify, and pay, will for the first time provide the additional capability of linking MyPanera loyalty memberships to customers’ Amazon One profiles. Panera is the first restaurant chain to offer Amazon One’s new loyalty linking capability, allowing guests to take full advantage of their MyPanera loyalty program, as well as pay for their purchases with just their palm.
Guests who choose to enroll in Amazon One and link their MyPanera account simply hover their palm over the Amazon One device, and a Panera associate will be able to welcome them by name and provide a highly personalized experience. Enrollment in Amazon One is voluntary and includes opt-in consent. Guests can choose to use Amazon One for loyalty linking, payment, or both.
Source: Amazon
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 