Restaurant delivery service DoorDash announced today it will begin to support the ability for customers to pay with cash for their online orders. But there’s a catch — the feature is only being rolled out to DoorDash’s white-label delivery solution for restaurants, DoorDash Drive, which allows restaurant owners to offer delivery from their own website or app while tapping into DoorDash’s courier network. The company says that, during tests, Chinese restaurants and pizza shops have been early adopters of the feature.
In fact, when enabled, nearly 20% of pizza orders in the U.S. fulfilled through its DoorDash Drive solution have been paid for using cash, the company said.
The pay-with-cash option is meant to cater to customers who aren’t necessarily comfortable sharing their payment card information online and prefer to use cash, as well as the underbanked who may not have access to online payment options. Despite the rise in e-commerce and digital payments, there’s still a sizable demographic that continues to use cash, when possible. Other tech giants and retailers in the U.S., like PayPal, Walmart and Amazon, have similarly targeted this market in years past by offering ways to shop online, then pay with cash.Techcrunch