Starbucks is moving a digital extension of its Starbucks Rewards loyalty program out of pilot into full rollout.
Initially announced in September 2022 and launched in beta mode in December 2022, Starbucks Odyssey provides Starbucks Rewards members and employees in the U.S. the opportunity to earn and purchase digital collectible NFT assets.
Once logged in, Starbucks Odyssey members can engage in Starbucks Odyssey “journeys,” a series of omnichannel activities, such as playing interactive games or taking challenges. Members will be rewarded for completing journeys with a digital collectible “journey stamp.”
Source: Chain Store Age
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