Sephora and TikTok on Monday announced a new partnership to help new brands grow on the social media platform. The Sephora x TikTok Incubator Program will connect TikTok creators to brands from Sephora’s DEI-focused Accelerate program, which began in 2016 and offers resources and mentorship to new and emerging brands.
Overall, 12 brands are ultimately expected to participate and have the opportunity to learn social content strategies. Topicals, Eadem and Hyper Skin, three brands from Sephora’s 2021 accelerator cohort, will lead the launch of the incubator program.
Marketing agency Digitas will also work with Sephora and TikTok to create “campaigns that invest in diversity,” the beauty retailer said.Retail Dive