Stater Bros. Markets is communicating with shoppers at checkout in a new way.
The largest privately-owned supermarket chain in Southern Californiais deploying the MessageWrap conveyor belt advertising solution at all of its 170 stores. Stater Bros. is using the antimicrobial, color checkout conveyor belt covers with messaging in both English and Spanish to promote its Digital Deals shopper loyalty program.
The Digital Deals program enables shoppers to redeem digital coupons with a unique ID number they can enter at checkout. To streamline signup, the MessageWraps feature a distinct QR code that shoppers can scan to enroll in Digital Deals directly at checkout.
Source: Chain Storeage
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