The Toys “R” Us mascot is going on a road trip.
The retailer announced the launch of Geoffrey’s Tour Across America, a “first-of-its-kind” free immersive experience for families. The tour will kick off in late summer, at Macy’s Herald Square flagship in New York City. The new initiative follows the launch of Toys “R” Us shops in all Macy’s stores nationwide in 2022.
After the kick-off at Herald Square, Geoffrey the Giraffe will take off in his updated “Geoffrey Mobile,” and the tour will make stops at several other Macy’s flagship locations across the country. The experience will include weekend-long events offering larger-than-life interactive experiences, entertainment for all ages, fun food, brand activations, VIP experiences, giveaways and more from top toy and family-friendly brands, Toys “R” Us said.Chain Storeage