A few years ago, Stitch Fix turned to a couple of Amazon veterans in a quest for growth. Shortly after Jedda’s arrival, Sharon Chiarella, who had served as vice president of community shopping at the e-commerce giant, joined the apparel box company as chief product officer.
Chiarella left a few months after her arrival as then-CEO Elizabeth Spaulding’s tenure took hold, and now Jedda is also departing.
Instead, the company is turning to its own veterans as it works to stem declines and reignite growth. When Aufderhaar joined Stitch Fix four years ago it was “with an eye” toward taking the top finance post, interim CEO Katrina Lake told analysts on Tuesday. The founder herself is temporarily back as chief executive following Spaulding’s abrupt exit in January.Retail Dive