Claire’s is stepping out in the City of Light.
The young women’s accessories brand, which was recently named one of the 10 most innovative companies in retail, has opened a new location in Paris. Described as a space for consumers to experience the future of the brand, the 1,200-sq.-ft. store was created in collaboration with Japanese-Italian designer Nicola Formichetti, who last year was appointed creative director in residence for Claire’s.
Located on Rue Faubourg St. Antoine, the new Claire’s is designed for total brand immersion and has experiences and social storytelling at its core. It includes two dedicated ear piercing studios and a content creation studio that invites customers “to have fun with creativity.” An ear-shaped ‘chandel-ear’ designed by Formichetti celebrates the brand’s #EarPrint campaign, part of its multi-channel ‘Get Pierced’ initiative promoting its ear piercing service.
Source: Chain Storeage
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