In its quest to turn the culinary talents of passionate home cooks into small businesses, Shef, a chef-to-consumer marketplace, is now taking those efforts nationwide.
Shef works with local cooks making authentic, homemade dishes and provides them with business tools, like menu formation and pricing, photography, how to create their bios and how to market and promote themselves. Because a lot of the “shefs” have not sold food before, the company also requires extensive food safety training and certification during the onboarding process.
TechCrunch profiled the company in 2021 when it raised a $20 million Series A and was only in seven cities. Today, the San Francisco-based company operates in 11 states plus Washington, D.C., reaching 70 million people, said co-founder and CEO Joey Grassia, who started the company with Alvin Salehi in 2019.
Source: Tech Crunch
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