Dollar Tree on Wednesday revealed it opened a test kitchen and is planning to launch hundreds of private-label products amid a major push into grocery sales.
The Chesapeake, Virginia-based operator of Dollar Tree and Family Dollar also said it has been “aggressively expanding” its $3, $4 and $5 frozen and refrigerated products, growing from zero to 3,500 stores last year.
“This consists of three cooler doors, one at each price point, with an attractive selection of proteins, pizza, ice cream and more, which the customer is responding positively to,” CEO Rick Dreiling told analysts early Wednesday in a call to discuss Q4 and full-year earnings.
Source: Winsight Grocery Business
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