Men’s Wearhouse is looking to to attract prom goes with a campaign that includes augmented reality (AR) and digital video features.
The specialty menswear retailer, a banner of Tailored Brands, is launching a new omnichannel promotion, called “Prom Your Way,” which features a a digital hub where customers can begin their tuxedo-fitting process. Men’s Wearhouse is utilizing the Snap Magic Mirror solution to provide an interactive shopping experience.
The mirror uses AR to enable shoppers to try on clothes and accessories before buying them, as well as share imagery with their peers. The fit technology embedded in the mirror enables shoppers to see how clothes will look.Chain Store Age