Casey’s is embarking on a new revenue generator this year by selling its customer data to brands.
Driving the news: The Ankeny-based convenience store chain is launching “Casey’s Access” — a program allowing brands to pay for access to Casey’s data to better target ads to consumers.
How it works: A brand like Pepsi can pay to partner with Casey’s Access. From there, they can use the company’s data to create marketing content and see if certain deals prompted customers to purchase something in-store or online.
Source: Axios
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