Michaels, the largest specialty arts and crafts retailer in North America, today announced the launch of its new online marketplace with an expanded assortment to better support the tens of millions of creatives visiting Michaels.com each month. Through a curated selection of third-party sellers, the marketplace exponentially grows Michaels’ online assortment in new and existing categories to provide an even wider selection at the quality expected of Michaels within a best-in-class Ecommerce experience for both creatives and third-party sellers.
The marketplace is the latest in Michaels’ ongoing digital transformation, increasing the online assortment of its U.S. site from 250,000 to more than 1M SKUs from sellers eager to reach Michaels’ highly diverse and engaged customer base while helping those customers find even more of what they need to bring their creative dreams to life.
Michaels has designed its marketplace to help high quality sellers of arts & crafts componentry succeed in the increasingly crowded eCommerce space by focusing on curation and forgoing subscription or listing fees in favor of a standard commission rate. Michaels is accepting applications from sellers in categories including arts and crafts supplies, candle and soap making, leather and wood work, baking, tools and tech, yarn, stitchery, kids, toys, education, journaling, seasonal products and more.GlobeNews Wire