TikTok is continuing its push toward making its app a shopping destination by onboarding more brands for its Shop initiative, which lets companies sell their goods directly on the app with a full checkout experience. TikTok began testing Shop in the U.S. this past November, and we now know a few more brands that are part of this initial testing phase.
According to a report from Ad Age, companies including apparel brands like PacSun, Revolve and Willow Boutique as well as beauty brand KimChi Chic are now part of this shopping experiment. Users who want to shop these brands’ products can tap on the shopping bag icon on the brand’s profile to view their catalogs and complete the checkout process without leaving TikTok’s app.
The company confirmed to TechCrunch that TikTok Shop in the U.S. is “still in the testing phase,” as it has been since November, but didn’t provide any information about the timeline for a wider launch.Tech Crunch