Heinen’s announced Wednesday that it will no longer be available through Instacart’s marketplace starting next Wednesday. An Instacart spokesperson confirmed in an email its partnership with the grocer is ending.
The family-owned regional supermarket chain, which operates 23 stores in Northeast Ohio and the Chicago metropolitan area, will instead roll out a new mobile app and upgraded shopping platform. E-commerce orders will be fulfilled by Heinen’s associates.
The change comes at a time when grocers are reevaluating their relationships with third-party e-commerce marketplaces and beginning to roll out branded online services.Grocery Dive