Chipotle Mexican Grill is set to launch a “California-inspired fresh eatery” concept.
The quick-serve restaurant company said it opening a new restaurant, called Farmesa, at Third Street Promenade in Santa Monica, Calif. The concept will have a soft opening with an abbreviated menu and limited hours before it is officially opened in March.
Farmesa is located in the Kitchen United Mix food hall at Third Street. (Kitchen United Mix is an updated take on a ghost kitchen. It combines the operations of multiple brands in one central location so that customers can order from different restaurants in one place and brands can try out new concepts, etc. without taking on pricey real estate.)Chain Store Age