Instacart is gearing up to launch a version of its site tailored to small businesses. This represents a challenge to AmazonAMZN and WalmartWMT as the delivery giant looks to capture new market share and boost revenues ahead of going public, according to The Information.
The small-business offering, which is under development, will use the name Instacart Business. It is said that it would display a selection of curated items such as office supplies, cleaning products, and snacks.
The move is designed to broaden the appeal of Instacart beyond its well-known grocery deliveries. It comes at a time when the company’s growth is flattening out just before the anticipated initial public offering. Informed sources say that Instacart has kept its IPO paperwork up-to-date and could commence the process once market conditions improve.Forbes