Instacart is gearing up to launch a version of its site tailored to small businesses. This represents a challenge to AmazonAMZN and WalmartWMT as the delivery giant looks to capture new market share and boost revenues ahead of going public, according to The Information.
The small-business offering, which is under development, will use the name Instacart Business. It is said that it would display a selection of curated items such as office supplies, cleaning products, and snacks.
The move is designed to broaden the appeal of Instacart beyond its well-known grocery deliveries. It comes at a time when the company’s growth is flattening out just before the anticipated initial public offering. Informed sources say that Instacart has kept its IPO paperwork up-to-date and could commence the process once market conditions improve.
Source: Forbes
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 