A new ThredUp-powered storefront has quietly hit the online resale landscape, offering thousands of used clothing items and accessories for no more than $7 an item. 777thrift advertises brands like Zara, Loft and Old Navy, and lets shoppers sort by price point as well as apparel category. It is powered by ThredUp’s resale-as-a-service offering.
“Everything is up to 90% off estimated retail price with a thousand new arrivals added to the site daily,” the FAQ says,
A spokesperson for ThredUp declined to comment on the shop or provide an interview to Modern Retail about the store. And the launch appears to still be under wraps: ThredUp hasn’t posted about it on any official channels. But a sponsored Facebook ad on February 2 was shared at least 80 times within two weeks, and had several comments from the official ThredUp account answering questions about the site. At least one thrift-conscious TikToker has posted about it.
Source: Modern Retail
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 