General Mills is exploring home IoT devices to better understand consumer behavior partners.
The consumer goods company has partnered with Smarter, a start-up that manufactures the Wi-Fi- and voice-enabled FridgeCam. Smarter’s cameras integrate with Amazon, Apple, IFTTT (If This Then That) third-party devices to track the contents of a refrigerator, which consumers can monitor on a mobile app to create grocery lists, receive notifications when they’re running low on items, and automatically reorder items via Amazon Fresh.
Smarter launched its first FridgeCam in 2017 with the mission of reducing food waste, and the newest model also provides recipe recommendations that incorporate the contents of the fridge, as well as meal plans based on shopping partners. The company also recently acquired inventory-management provider Chefling.Consumer Goods