An online registry that served over nine million new parents and gift-givers in 2022 is making its first permanent foray into brick-and-mortar.
Oakland, Calif.-based Babylist will open an 18,000-sq.-ft. flagship this summer, in Beverly Hills, Calif., in a space that formerly housed Anthropologie/BHLDN. The news comes as the embattled Bed Bath & Beyond is closing some of its Buybuy Baby stores and as Babies “R” Us is set to make its U.S. retail comeback, opening a store at American Dream.
Babylist will offer an experiential and interactive experience that gives parents-to-be the opportunity to test-and-try products in a “celebratory” environment, the company said.The store will include such features as a “guided” registry experience, brand integrations, gift boutique and blended physical and digital content that helps customers understand products.
Source: Chain Storeage
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