The digital health arena has a major new player.
Grocery giant Albertsons Companies Inc. is debuting Sincerely Health, a digital health and wellness platform that is now accessible on 16 of its banners’ grocery app and websites, including Albertsons, Safeway, Vons, Shaw’s, Jewel-Osco, Acme, and Tom Thumb.
To utilize Sincerely Health, customers take a brief questionnaire that measures their health score based on seven aspects of well-being. The scores are calculated using actuarial science, considering varying personal factors such as age, gender, nutrition, lifestyle choices, and mental health.
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 