Instacart is launching its first major CPG co-marketing campaign with new shoppable TV commercials featuring a well-known beer brand.
The grocery technology company is partnering with the Anheuser-Busch Michelob Ultra brand to create a co-marketing campaign that runs during the NFL football playoffs.
Featuring several famous male and female athletes from a variety of sports, the ds enable consumers to scan a QR code, which seamlessly takes them to a dedicated Michelob Ultra page on the Instacart site. In partnership with PepsiCo, the page also features complementary snack foods such as chips.
Source: Chain Store Age
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