Same-day delivery platform Instacart is “winding down” in-store shopping operations for curbside pickup orders at select grocery chains over the coming months, the company said Wednesday.
The move is prompted by changes in the omnichannel grocery model, causing some grocers to shift to fulfilling their own orders, Instacart said in response to a query from WGB.
“We’re dedicated to supporting our retail partners with tailored solutions and technology to meet the evolving needs of their businesses and customers,” Instacart said in a statement. “As a result of some grocers transitioning to Partner Pick and other fulfillment models, we’ll be winding down our in-store operations at select retailer locations in the coming months.”
Source: Winsight Grocery Business
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