The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and restore competition to digital advertising.”
The suit further alleges that Google has “corrupted” competition in the ad-tech industry by “engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising” and by using “anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies.”
The DOJ is joined by Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island and Tennessee in the suit. The complaint says that Google’s plan to firm up a monopoly has been “simple but effective,” focused around neutralizing or eliminating competitors through acquisitions and wielding its dominance to force publishers and advertisers to use its products at the expense of others.
Source: Retail Dive
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