It looks like the beauty products of two popular influencers — Addison Rae and Hyram Yarbro — might no longer be available in the malls of America.
Insider has confirmed from a well-connected industry source that Sephora will be pulling Addison Rae’s Item Beauty and Hyram Yarbro’s Selfless by Hyram from its shelves. While Item products are still available to purchase on the beauty giant’s site, products from Selfless are nowhere to be found.
“Due to changes in direction and retail adjustments Selfless by Hyram products have been winding down at Sephora,” Yarbro said in a statement to Insider. He added that the company plans to expand into new retailers, but his representative declined to disclose further specifics.
Source: Yahoo News
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 