Changing the way consumers access commerce on its app, Meta-owned Instagram will remove its Shop tab from the homepage navigation bar in February, according to a post on the company’s support site. A Meta spokesperson told Retail Dive via email that “there will no longer be a dedicated shopping destination. However, people will be able to continue to shop in the moment across feed, reels, stories, explore, and ads.”
Instagram said the navigation bar update — which also includes moving the content creation button to the center — is part of an effort to “make it easier for people to share and connect with their friends and interests,” per the support post.
While the Shop tab will be removed, the social media company said businesses will still be able to set up their shop on the Instagram app, and it continues to invest in shopping experiences.Retail Dive