The licensing and brand management firm that controls the Toys R Us brand is bringing back another member of the R Us family. It plans to open a Babies R Us flagship store at American Dream mall in New Jersey this summer.
The news comes as the survival of one of Babies R Us’ competitors, Buy Buy Baby, is in question, as parent company Bed Bath & BeyondBBBY +27.8% hints bankruptcy could be in its future.
WHP Global, which acquired a controlling stake in the Toys R Us brand names and intellectual properties after the bankruptcy and liquidation of the giant toy retailer, today said it plans to return the brand, which has licensed stores in other countries, to United States shoppers.
Source: Forbes
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