Serious and Sometimes Comic Musings on the Future of Retail
The makeup maker is struggling after the demise of lines tied to YouTube stars James Charles and Jeffree Star.
James Charles, who has more than 20 million YouTube followers, helped turn Morphe into a social media sensation.
Morphe makeup, which rode the power of social media stars to rapid growth and a $2 billion valuation, said it’s planning to close all its US stores.
Source: Bloomberg
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. Know More →
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