Albertsons Companies Inc. is testing out a new way of measuring the results of digital ads placed on Pinterest via its retail media network.
The grocer is partnering with Pinterest and data management platform LiveRamp to pilot data “clean rooms” with select advertising partners on its Albertsons Media Collective retail media network. Pinterest’s integration with LiveRamp will provide a protected, third-party digital space where Albertsons can combine its first-party data and Pinterest platform data in a secure environment.
The clean room software keeps data private, and provides aggregated insight into ad performance. Because the neutral clean room environment offers privacy controls, neither party’s personally identifiable sales and campaign data is visible to the other party.Chain Store Age