The digitally native intimates and activewear brand, known for its inclusive sizing and body positivity messaging, has opened a location in Philadelphia. Located on Walnut Street in Rittenhouse Square, the store joins ThirdLove’s eight other brick-and-mortar sites.
ThirdLove teamed up with Leap, which offers brands a turnkey platform for expanding in physical retail, for its Philly outpost. The Leap platform handles everything from leasing, technology and staffing to day-to-day operations for brands. It leverages millions of first- and third-party data points to determine where it should deploy stores and which brands are most likely to be successful in which locations.
“This is part of the formula behind ThirdLove becoming the first national intimates brand to open in Philadelphia since Victoria’s Secret, and the selection of the Rittenhouse Square location,” a spokesperson for Leap said.
Source: Chain Store Age
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