When it comes to Peloton, Amazon can definitely be of some help. The e-commerce giant started selling Peloton’s basic stationary bike in late August, one month before the end of the equipment company’s fiscal first quarter.
Early signs are that Amazon’s customers are hopping on; Amazon called out the Peloton Bike as one of the bestselling products in its Prime Early Access Sale event that took place in mid-October. And on Peloton’s earnings call earlier this month, Chief Executive Officer Barry McCarthy said the relationship “has outperformed our expectations for sure.”
That is a good sign for Peloton’s holiday season, which will be the company’s first using outside retail partners. The connected fitness pioneer has typically sold and distributed its products directly, either online or through dedicated showrooms. That was sufficient when Peloton was riding the pandemic wave of home-based workouts and able to sell every pricey stationary bike and treadmill it could make.The Wall Street Journal