The ice cream business model has long needed an overhaul, often relying on manual processes to determine when to reorder and deliver a new batch of product.
Unilever has transformed this space, launching a frictionless, digital tool that allows retailers to easily stock up on ice cream whenever needed. Additionally, the company has rolled out several innovative pilots, including smart freezers that automatically detect out-of-stocks, location data-optimized delivery, and automated WhatsApp chatbot functionality to communicate inventory needs.
Unilever’s approach for retail partners centers on an e-commerce app — Ice Cream ERTM or electronic route to market — through which retailers can order stock, transfer payment electronically, monitor selling stock, and browser offers and discounts.
Source: Consumer Goods
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 