KFC franchisee KBP Brands is testing the effectiveness of targeted mobile messaging in driving store traffic and sales.
KBP Brands is partnering with seamless mobile promotions provider Vibes to test an SMS and mobile wallet program at 162 participating KBP-owned Kentucky Fried Chicken restaurants in Texas, New York (Buffalo), New Jersey, Oklahoma, and Arkansas.
The quick-service fried chicken retailer can now instantly reach consumers through SMS and mobile wallet by sending targeted messages to local audiences based on price, demographic and regional competition. Individual restaurant locations participating in the pilot can also offer unique promotions to customers, such as rewarding them for repeat visits or for opting into the SMS program.
Source: Chain Store Age
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