Albertsons on Cyber Monday started selling and delivering tangible items in the metaverse to customers, becoming the first grocer to do so, according to emailed information from a company representative.
In its pilot experience launched on Decentraland, a 3D virtual browser-based platform, Albertsons offered Signature Select pretzels, peanut butter cups and a six-pack of mini Cokes, all for $1 with free delivery.
Albertsons’ limited-time promo, called the Meta Mega Deal, aimed to bridge the physical and digital customer experiences.
Source: Retail Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 