October e-Grocery Sales Fall Year-Over-Year; Mass Merchants Continue to Gain Over Grocers

Online grocery sales in October were down 3% year-over-year but, at $7.8 billion, were flat with the previous month.

That’s according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey which notedthat October’s results were driven by different factors, including changes in spending per order, order frequency, and monthly active users that were not evenly distributed across the leading retail formats of mass and grocery.

“Beneath the top-line results, the monthly active user base grew much faster for mass than for grocery versus last year which may be driven to some degree by inflation’s impact on household spending, but it also reflects the ability of mass to provide a better shopping experience,” said David Bishop, partner at Brick Meets Click. “Improving the shopping experience is vital for conventional supermarkets’ long-term success as the appeal of shopping online has more to do with convenience than cost.”