SINGAPORE—Shein, one of world’s largest online fashion retailers, is exploring moving beyond its conventional business of selling its own brand apparel into a marketplace platform that will enable other merchants to sell directly to customers, according to a memo to investors viewed by The Wall Street Journal.
The fast-growing company, now based in Singapore, is also diversifying its supply chain away from China, where Shein was founded. It has started manufacturing in Turkey since midsummer, and has leased and operated warehouses in Poland to store merchandise and ship to customers in Western Europe, according to the memo.
The company’s supply chain is largely rooted in China’s southern Guangdong province, the country’s major manufacturing hub where it has a network of more than 3,000 suppliers.
Source: The Wall Street Journal
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