One year since its launch onto Roblox, Forever 21 has expanded its Roblox affiliation by launching the F21 Metaverse Collection on its e-commerce site and in stores. The collection, released December 1, is the first to be inspired by its digital fashions that can be purchased on Roblox, pointing to new opportunities for fashion brands playing in metaverse spaces.
The physical collection includes a range of hoodies, T-shirts and the “Forever” Beanie, the latter of which is the top-selling item in Forever 21 Shop City on Roblox. Prices start at $14.99. Forever 21 will be promoting the collection on its own social channels, with a focus on Instagram, but not through Shop City.
Forever 21 launched its digital fashion offering on Roblox in late 2021. The black beanie has sold 1.5 million units in the game and up to 2,000 per day.Glossy