Shoppers just aren’t flocking to stores like they used to for Black Friday. And the world’s largest retailer experienced that firsthand this year.
Walmart saw a 5.3% dip in physical store traffic this Black Friday compared to last, according to estimates from Placer.ai, a location data company. And big-box stores across the board saw fewer people coming in: Placer.ai estimates that Target and Lowe’s saw Black Friday foot traffic decline 2% and 18.6%, respectively, compared with last year.
But that doesn’t mean fewer people are shopping at Walmart and its rivals. Global online searches for the term “Black Friday deals” were up 246.6% this year, according to a study from data platform Semrush – suggesting that more customers may be interested in seeking deals online.Business Insider