Macy’s is trying out new technology geared to make the right match between body and bra.
Acknowledging that buying bras that fit properly can be frustrating for shoppers, Macy’s, in 10 of its larger volume department stores, has launched Fit:Match, a bra-fitting solution where associates use their iPhones, equipped with Lidar body mapping technology, to scan shoppers in the privacy of fitting rooms, and within seconds can access information suggesting bra styles, sizes and brands presumed to be best based on their body shape.
Fit:Match uses a patented algorithm matching a customer to a digital twin, or an avatar, with a similar body shape that’s stored in a database of real people, kept anonymous, who have already tried on the product. Shoppers will be able to scan a QR code to save and shop their matches on their own device.
Source: Women’s Wear Daily
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