Nike, Lululemon and Ulta, among others, are emerging as early winners of the holiday season, according to a report from Earnest Research. Those retailers are among a handful seeing the most sales growth this year based on early holiday spending data (Nov. 1 to Nov. 16).
Nike saw the highest spending growth year-over-year (18%) during that period, followed by Lululemon (17%), The RealReal (8%), Shein (7%), and Walmart and Ulta (both 6%). The biggest losers included Best Buy (down 20%), Kohl’s (-12%), Express (-11%), Wayfair (-10%) and Macy’s (-9%).
By category, spending on active and athleisure grew the most year over year at 17%, followed by pet supplies (15%), and garden and outdoor (9%). By contrast, home fitness had the greatest decline at 23%, followed by electronics (-21%), and jewelry and watches (-13%).Retail Dive