Bloomingdale’s 150th-anniversary holiday virtual store is a virtual mall that gives beloved brands like Chanel, Nespresso and Ralph Lauren unique locations for shoppers to explore within a virtual mall. Bloomingdale’s 150 is described as “a first-of-its-kind multi-brand virtual shopping experience” and each space promises to transport virtual visitors to a fantastical destination. While Chanel’s outlet is set on the moon, Nespresso recreates the experience of a Parisian cafe and Ralph Lauren invites virtual mall visitors into a magical holiday forest.
As Bloomingdale’s is celebrating its 150th anniversary, it is exploring a new way for brands to supplement their brick-and-mortar operations during the busy holiday shopping season to enhance insights and experiment with new layout designs.
While providing a playful way for shoppers to interact with favorite brands, this technology collects valuable data to measure product engagement, demographics, stock demand and the effectiveness of layouts.Trend Hunter