Bloomingdale’s 150th-anniversary holiday virtual store is a virtual mall that gives beloved brands like Chanel, Nespresso and Ralph Lauren unique locations for shoppers to explore within a virtual mall. Bloomingdale’s 150 is described as “a first-of-its-kind multi-brand virtual shopping experience” and each space promises to transport virtual visitors to a fantastical destination. While Chanel’s outlet is set on the moon, Nespresso recreates the experience of a Parisian cafe and Ralph Lauren invites virtual mall visitors into a magical holiday forest.
As Bloomingdale’s is celebrating its 150th anniversary, it is exploring a new way for brands to supplement their brick-and-mortar operations during the busy holiday shopping season to enhance insights and experiment with new layout designs.
While providing a playful way for shoppers to interact with favorite brands, this technology collects valuable data to measure product engagement, demographics, stock demand and the effectiveness of layouts.
Source: Trend Hunter
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 