uick-delivery platform Food Rocket has arrived in Charlotte, N.C., with the launch of its operations at two area Circle K stores. Through its app, Food Rocket offers up to 7,000 SKUs, with an emphasis on grocery and convenience products – Circle K’s breakfast sandwiches, tacos, burgers, pizza, coffee, snacks and bakery products – as well as hundreds of cold beverages, top-selling beers and nicotine products, local favorites, and more. All orders will go out from two micro-fulfillment centers measuring between 170 and 500 square feet at the Circle K locations on 8505 South Tryon Street and 8008 Harris Station Boulevard.
The service will also create 100 new full- and part-time jobs in Charlotte.
“As consumer needs and expectations continue to evolve, we’re exploring ways to bring the Circle K brand experience to them where they are and make their lives easier,” noted Kevin Lewis, chief marketing officer at Alimentation Couche-Tard, parent company of Circle K and Food Rocket backer. “Food Rocket has an amazing team, a unique approach to quick delivery and a differentiated platform that has the potential to be a powerful engine for convenience, and we’re looking forward to seeing how this pilot in Charlotte resonates with our customers.”
Source: Progressive Grocer
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