Target is adding Starbucks options to its Drive Up curbside service at 240 stores in California, Delaware, Minnesota, New Jersey, New York, Pennsylvania, Texas, Washington and West Virginia. Shoppers can place orders and have their food and beverages delivered to them alongside their other items.
Starbucks orders can be placed after the Target customer receives confirmation that their standard order is ready. At that time the customer can indicate that they are en route via the Target app and place an order from the full Starbucks Café menu. Once they have made their selection, an “Add for Drive Up” option will appear to let them pay and have it added to the rest of the order.
Once the customer indicates “I’m on my way,” a Starbucks associate will begin preparing the order using packaging that ensures safe transport, such as drink stoppers to securely seal lid openings. The customer can then park in the designated Drive Up area and tap “I’m here” in the Target app to have their entire order delivered to their car.Retail Touchpoints