It hasn’t been a great year for Sweetgreen. After hitting the public market almost exactly a year ago, the company has taken more than a few hits. Sales are down, and the company has had to lower its forecasts. Over the summer, it laid off 5 percent of support staff and moved offices in an effort to save money. Earlier this week, Sweetgreen lowered its revenue forecast again.
In a statement issued with Sweetgreen’s latest numbers, CEO Jonathan Neman said, “Sweetgreen is in the early stages of building a national brand that leads and defines a category and we are excited about our expansion plans in 2023.”
Those plans include launching not one but two fully robotic restaurants next year, according to Neman. At those restaurants, dubbed “infinite kitchen” locations, the “make line” — that is, the line that prepares your salad — will be fully automated. A salad made by robots.Expedite